analogue ventures
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Delete Your Account

The agreement between Analogue Ventures and a community running an app.

Last updated June 2026

This page explains how to request deletion of your account and personal data from the "MyPeople" app, published by Analogue Ventures (Pty) Ltd ("Analogue Ventures", "we", "us"). It applies to the shared "MyPeople" app that members use to join and take part in their communities. It should be read together with our Privacy Policy.

How to request deletion

The "MyPeople" app does not currently include an in-app "delete my account" button. To request that we delete your account and personal data, email us and we will action it for you:

  1. Email bens@analogueventures.co.za from the email address you use to sign in to "MyPeople". Sending from that address lets us verify the request is really yours.
  2. Use the subject line "Delete my account".
  3. In the message, tell us the name of the community (or communities) you belong to, and confirm you want your account and personal data deleted.
  4. We will verify that you own the email address, delete your data as described below, and email you to confirm once it is done.

If you can no longer access the email address on your account, contact us at bens@analogueventures.co.za and we will help you verify your identity another way before deleting anything.

How long it takes

We aim to complete verified deletion requests within 30 days of confirming your identity, and usually much sooner. Copies held in encrypted backups are overwritten on our normal backup cycle and are fully purged within 90 days.

What data is deleted

When we delete your account, we remove the personal data we hold about you as a member:

  • Your member profile — your name and the email address linked to your account.
  • Your community memberships — the record that you belong to a community, together with your role and status in it.
  • Content and activity tied to your account within the app, to the extent it identifies you and is not covered by the retention exceptions below.

Once deleted, you will no longer be able to sign in, and communities you belonged to will no longer see you as a member.

What data is kept, and for how long

A limited amount of data is retained after deletion, only where the law requires it or to protect the integrity of the service:

  • Transaction and payment records. Where you have paid for something through a community (such as an event ticket or a store order), we and the community keep the associated invoice and transaction records for the period required by South African tax and accounting law — generally five years. These records are kept for compliance only and are not used to contact you.
  • Records we must keep by law. Anything we are legally required to retain, or that we need to establish, exercise or defend a legal claim, is kept for the required period and then deleted.
  • Anonymised and aggregated data. Data that no longer identifies you — for example aggregate, de-identified usage statistics — may be retained indefinitely, as it is no longer personal information.

Communities you belong to

Each community that runs a "MyPeople" app is the responsible party for the member data in its own community, and we operate the app on its behalf. When you delete your account we remove your personal data from the shared platform. If a community administrator holds a separate copy of your details outside the app (for example an offline list), you may need to contact that community directly to have it removed. We can help you reach them if needed.

Your rights under POPIA

Deleting your account is one of the rights you have under South Africa's Protection of Personal Information Act (POPIA). You can also request access to, or correction of, your personal information, and you may lodge a complaint with the Information Regulator (South Africa). To exercise any of these rights, contact our Information Officer at bens@analogueventures.co.za. See our Privacy Policy for full details.

Contact

Questions about deleting your account or data? Email us at bens@analogueventures.co.za.